Hey there.

After several years leading a mighty team of creatives for global brands and entertainment properties at Paramount, I set out to get back to what got me there in the first place.
The work. 

It’s just Thomas is my studio practice. I still lead creative. I still set the strategy. But I also execute. That combination of senior creative direction and decades of brand experience with hands on craft is the value i bring.

I work three ways: solo on focused projects, embedded as a fractional CD for teams that need senior leadership without the full-time overhead, and as ECD/CD oversight on larger productions. Whatever the model, the work is mine and I care a ton about it.

Here’s a few recent projects.
Take a look and let’s talk.


ATWIST

Atwist is a new micro drama streamer that delivers snackable stories of drama, horror, suspense and more in the palm of your hand. The challenge was to elevate the brand from the competitive landscape while still clearly communicating the offering with known visual cues in this space (play button). And it also needed to kick ass in an avatar. 
In addition to creation of the logo mark, and design system proposals, we developed a brand voice and neo fashion inspired image set, for the press release and social teaser campaign. 

Brand Voice

Look for aTwist on your feed and app store this Summer.

PREDATORS

Predators is a documentary film that explores the rise and fall of the cultural phenomenon television show To Catch a Predator.  Directed by David Osit, the film is an unsettling look behind the production of the hit television show, offering a provocative perspective into our fascination with the moment of humiliation for the “predators” and the twisted allure of social justice for entertainment. 
Working in partnership with Mark Woolen Agency and Paramount, we wanted to illustrate the dark themes of the film and position the film as documentary horror. 
We explored several themes of humiliation, deception, and voyeurism before landing on our final hero key art that portrays the moment our decoys first meet their marks.

Process


MURR MADE

Murrmade is a local speargun brand who needed to build a  presence in the surf and sport space. How do we bring big brand thinking to a small startup with zero overhead? 
We first built the MurrMade speargun brand taking inspiration from the product itself; the contours of the butt of the speargun reflect those of the icon mark. The design system uses a trio of icons rooted in spear sport and the continuation of the MM monogram concept. 
With brand design in place we started to develop the world of MurrMade; inspired by surf diaries and an aspirational yet approachable aesthetic. 
Less machismo, more communal, and ritualistic. 
We developed a generative workflow for visual storytelling  across image and AV.

Process

The result is a brand identity that has a grit, and emotion that’s unique to this particular landscape with a repeatable suite of assets that give high production value at little production cost.  

CAREISMATIC

In 2025 I joined SHUR Creative partners as a fractional CD, working on a few identity projects and other creative excursions. For the Careismatic brand, home to Cherokee medical apparel, Healing Hands scrubs, and others, we came aboard to consult on brand design system evolutions. We gave some typographical facelifts and a generative content pipeline to complement their existing image library which flexed across product and marketing assets. 
In partnership with the Daisy Foundation, THE DAISY AWARD is an initiative that celebrates those that go above and beyond in the profession. For me, it was an opportunity to create something that felt less like an ad and more like something you’d want to keep around post campaign. 

DAISY AWARD POP


LOGO DESIGN

Some recent logo marks, living and deceased, developed for entertainment and consumer brands, from iconic IPs to Mom and Pop shops.

CURRENTLY TAKING ON NEW WORK

Project based. Fractional. Full time.
If you’ve got something that needs a senior creative mind and hand, let’s figure out if it’s a fit.


itsjustthomas@gmail.com