A Potent Hybrid.
MARTHA & SNOOPS POTLUCK
PARTY CHALLENGE
Creative Direction, Show Packaging
MARTHA AND SNOOP’S POTLUCK PARTY CHALLENGE brings together two unlikely hosts, Martha Stewart and Snoop Dogg, for a unique culinary and entertainment experience. Part variety show, part cooking show, its a celebration of the unexpected.
SHOW OPEN
The chemistry between these two is so undeniable, we knew we needed only capture them in their element to create the narrative of the show intro. And we couldnt ask for a tastier icing on the cake than having another creative icon, Danny Clinch, capture these moments between them.
TITANIC
For this seasons image campaign, we continued the tradition of parodying iconic movie relationships, which started with an epic parody of GHOST, by re-creating the flying scene from TITANIC. The principal role for the design team here was art direction; incorporating visual cues of the Titanic into our kitchen to amplify the gag of the spot. Shout out to all aspects of creative and production on this, the talent, the writers, the producers, the licensing! All teams hustled to make this one to remember.
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SHOW OPEN
BRAND CREATIVE TEAM
SVP Design: Thomas Berger
VP of Design: Jesse Raker
Creative Director: Ryan Bernis
Animator: Michael Yoo
Executive Producer: Sharyn Flanagan
Producer: Kate Cannon
PARTNERS
Photographer: Danny Clinch
TITANIC
BRAND CREATIVE TEAM
SVP Design: Thomas Berger
SVP Creative: Justin Russell
VP Creative: Anthony Gelsomino
Creative Director: Justin Friedus
VP of Design: Jesse Raker
Creative Director: Ryan Bernis
Executive Producer: Joyeux Noel
Producer: Molly Shea
PARTNERS
Director: Micah Perta