
Celebrating a Non Stop Summer with mtv2.
MTV2 IMAGE CAMPAIGN
Creative Direction, Film and Photo
In the summer of 2015, mtv2 was having a moment. With a slate that included; Nick Cannons Wild n’out, Uncommon Sense with Charlamagne tha God, Kingin with Tyga, and fan favorites like Guy Code and The Mac Miller Show, mtv2 had found its voice with all time high viewership and was ready to celebrate.
We set out to create the ultimate house party. Something that was wilder, weirder, and definitely stupider then BRAVO would ever do.
The result? Hot boxes, Poop Emoji costumes, bootie ice sculptures, Rae Sremmurd crowd surfing, Tyga pouring champagne fruit loops while Desus and Mero ate cake burgers. Oh, and a cameo by Alan from Sesame Street.
The energy of a “Party” production can sometimes be a challenge to translate and feel genuine but the entire cast had a blast and their exuberance really came through in this creative.
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VP Creative: Thomas Berger
Director: Micah Perta
DP: Matt Santos
Writer: Dan Buyanovsky
Editor: Brad Turner
Producer: Kathryn Stanchak
Photographer: Lauren Geisswein