Branding a Sports Competition like
no other.
THE CHALLENGE
Art + Direction, Branding, Show Packaging
THE CHALLENGE is MTV’s Global sports competition franchise. It combines the best of reality television and athletic competition into something that not only super serves those fandoms, but continues to drive record viewership and online engagement .
It is uniquely MTV.
The MTV Brand creative design team has been an integral part of the IPs visual development since it first began as Real World/Road Rules: Challenge. For every twist, every alliance, every location, we’ve promoted and packaged the series and helped build a powerhouse IP that is broadcast in over 190 countries across MTV, Paramount + and CBS.
Some highlights below…
THE CHALLENGE: WORLD CHAMPIONSHIP
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BRAND CREATIVE TEAM
SVP, Design: Thomas Berger
SVP, Creative Editorial: Justin Russell
DESIGN
VP, Motion Design: Tim Livezey
Creative Director: Casiel Kaplan
Sr Motion Designer: Angelo Avlonitis
Title Design: Lance Rusoff
Art Director: Carli Malec
VP, Brand Creative Production: Pam Brill
Sr Producer: Vivian Castello
PARTNERS
Photographer: James Dimmock
Key Art Agency: Art Machine
Motion Agency: Trollback
THE CHALLENGE ALL STARS
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BRAND CREATIVE TEAM
SVP, Brand Creative Design: Thomas Berger
SVP, Brand Creative Editorial: Justin Russell
SVP, Brand Creative & Production: Amy Campbell
/ DESIGN /
Creative Director: Casiel Kaplan
Sr Director, Motion Design: Tim Livezey
Sr Supervising Producer,: Pam Brill
Sr Producer: Vivian Castello
/ EDITORIAL /
VP, Editorial: Anthony Gelsomino
VP, Brand Creative Production: Joyeux Noel
Creative Director, Editorial: Anna McDonald
Writers: Gianna Orzo
Producer: Molly Shea, Erin McNally
Coordinator, Promos: Amanda Postiglione
Logo design: Carli Malec, Casiel Kaplan
PARTNERS
Logo treatment: ADOLESCENT
Helmet design and 3D animation: LINDENMANN & ASSOCIATES
Key Art: LINDENMANN & ASSOCIATES (Shield), ART MACHINE (Hero)
THE CHALLENGE: USA
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BRAND CREATIVE TEAM
SVP, Brand Creative Design: Thomas Berger
SVP, Brand Creative Editorial: Justin Russell
/ DESIGN /
Creative Director: Casiel Kaplan
Sr Director, Motion Design: Tim Livezey
Sr Supervising Producer,: Pam Brill
Sr Producer: Vivian Castello
Logo design: Carli Malec, Casiel Kaplan
PARTNERS
Logo treatment: STATE
Key Art: ART MACHINE
THE CHALLENGE: DOUBLE AGENTS
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BRAND CREATIVE TEAM
SVP, Brand Creative Design: Thomas Berger
SVP, Brand Creative Editorial: Justin Russell
/ DESIGN /
Creative Director: Casiel Kaplan
Sr Supervising Producer: Pam Brill
Sr Producer: Vivian Castello
Manager, Creative Strategy & Planning: @noelleandtell
PARTNERS
Key Art: ARSONAL
THE CHALLENGE: TOTAL MADNESS
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BRAND CREATIVE TEAM
SVP, Design: Thomas Berger
SVP, Editorial: Justin Russell
SVP, Brand Creative & Production: Amy Campbell
//DESIGN//
Sr Art Director: Casiel Kaplan
Sr. Motion Director: Timothy Livezey
Art Director: Clayton Jones
PARTNERS
Photographer: Timothy Saccenti
Retoucher: Portus