A Total Reboot for
the House that
Britney Built.

TOTAL REQUEST LIVE
Creative Direction, Branding, Show Packaging

In October 2017, after nearly a 10 year hiatus, MTV relaunched TRL, Live from the Times square studio in NYC. The format of live performances, celebrity interviews and the assorted hijinks of a live variety show continued, with a focus on inviting a digital audience into the studio and tapping into social fandoms beyond linear.

Our visual strategy was VISUAL URGENCY; Super style graphics, Saturated yellows and crushed blacks, and enough flashing to warrant a disclaimer. Like a bodega for the music and celebrity super fan.

The graphic heavy campaign and subsequent show packaging was largely created in house and included; a full live show graphic package with daily content refreshes across linear and digital, set screens and experiential branding, Promotional campaign and weekly laundry lists, out of home, photographic celebrity car wash, Brand IDs, and an ice cream truck.

Lick, Lick, BOOM.

SHOW PACKAGE

TRL_BKG_Logo_Multi_Pattern_v3.gif
TRL_BKG_LOGO_TILE_v1.gif
TRL_BKG_Gucci.gif
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SEGMENT REEL

ON AIR PROMOS / IDs

TALENT PHOTO CAR WASH

TRL_7.jpg
TRL_14.jpg
TRL_15.jpg
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OUTDOOR

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  • BRAND CREATIVE TEAM

    SVP BC Design: Thomas Berger

    Sr Director Motion Design: Jen Epstein

    VP of Design: Rich Tu, Jim DeBarros

    Creative Director: Jason Letkiewicz

    Producer: Ross Jeffcoat

    Animators: Weixi Zeng, Dorca Musseb, Adrian Alexis, Magda Baez, Chole Bush, David Fiddle, Yonju Kim, Ethan Mackin, Blake Morrison, Oscar Rivera, Brendan Roche, Joseph Perno, Timothy Livezey

    Designers: Hernan Ayala, August Foreman, Christina Nahas, Patrick Malloy, Andre Piniero, Lindsey Chizever

    PARTNERS

    Screens/visual concepts: STUDIO MOROSS

    TRL ID: RUFF MERCY

    Photography: Michael Greenberg

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