Opening the Doors
of Mental Health Perception.

MENTAL HEALTH IS HEALTH
Design Direction, Branding

In the years since COVID-19 upended daily life, mental health struggles have skyrocketed, accelerating an already dire mental health crisis that experts have called a second pandemic. Amid the pandemic, a larger than average share of young adults aged 18-24 have reported symptoms of anxiety and/or depressive disorder.

MTV Entertainment Studios’ mental health initiative, MENTAL HEALTH IS HEALTH is committed to moving people from awareness to taking real action for mental health.

Creatively, the aperture of the campaign spans across platforms and media; on air and digital packages, extensions of the core initiative like Mental Health Action Day and an ever evolving coalition of 1,400+ organizations, brands, government agencies and cultural leaders to change the conversation from awareness to action on mental health.

BRAND ELEMENTS

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A graphic system of single and overlapping shapes represent the ever-changing and fluctuating nature of our mental health.

A graphic system of single and overlapping shapes represent the ever-changing and fluctuating nature of our mental health.

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ON AIR EXTENSIONS

Guiding an Industry through the Nuances of Mental Health Storytelling.

As a media company, it was incredibly important that we were having an open dialogue with our industry partners (and ourselves) on how the themes of mental health can best be reflected in the stories we tell. 
mentalhealthmediaguide.com is a forum developed by a coalition of mental health experts and entertainment industry leaders to educate, contexualize and accurately represent mental health in the entertainment space.
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  • BRAND CREATIVE TEAM

    SVP Brand Creative Design: Thomas Berger

    SVP, Brand Creative Editorial: Justin Russell

    SVP, Creative Strategy & Planning: Lauren Epstein

    Design

    VP Design: Rich Browd

    VP Digital Design: Rich Tu

    VP Motion Design: Tim Livezey

    VP Brand Creative Design Production: Pam Brill

    VP, Creative Strategy & Planning: Mike Jacobson

    Design Producer: Colette Moffatt

    Editorial

    VP Brand Creative Production: Joyeux Noel

    Executive Creative Director: Chris Williams

    Editorial Producer: Vadim Shalit

    Writer: Gianna Orzo

    SOCIAL IMPACT

    SVP Social Impact: Brianna Cayo Cotter

    VP Social Impact: Noopur Agarwal

    Director, Social Impact: Meredith Goldberg Morse

    Sr. Coordinator Social Impact: Laura Merton

    PARTNERS

    Branding, Digital: STINK Studios

    Breathe spot, site illustrations, animation: BUCK

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