Getting Real with a Hollywood Titan and
his Family.
THE FAMILY STALLONE
Art + Design Direction, Branding,
Show Packaging
THE FAMILY STALLONE is a Paramount + reality series that stars the iconic Mr Stallone, his wife and three daughters. Hot off the heels of the scripted drama TULSA KING, mtve studios wanted to give fans of both Stallone and the unscripted genre a look behind the curtain of this iconic celebrity family.
Our design approach was to show a more unfiltered side of Stallone and his family and create something that felt polished yet genuine, as though it were captured by the Stallone family themselves. The team collaborated closely with the family, who generously dedicated considerable time and attention to all facets of the creative.
The look and feel resonates throughout the entire campaign, spanning key art, promo, social media content, and the show's overall packaging.
THE FAMILY STALLONE premiered on May 17, breaking records as the top-rated original reality series debut on Paramount +.
KEY ART
TRAILER
SHOW OPEN
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BRAND CREATIVE TEAM
SVP Design: Thomas Berger
SVP Editorial: Justin Russell
VP Design: Robert Postotnik
VP Motion Design: Timothy Livezey
VP Editorial: Anthony Gelsomino
Creative Director: Lance Rusoff
Design: Mo Hinojsa, Victoria Deblasi
VP Production Mgmt: Kathryn Stanchak
Exec Producer: Sharyn Flanagan
CREATIVE PARTNERS
Photographer: Art Streiber
Key Art Finish: LEROY & ROSE
Show Packaging: SAROFSKY